Blog Sept 21 2015 - Make Your Website Convert Higher Unassisted Leads
A website that is appealing is very important, however do not lose sight of what the goal of your website should be for; converting traffic into contact form inquiries, emails, phone calls, and ltimately, sales. Without all this, your business will not grow. On average, the more conversions your website produces, the more sales you make.
Here are a few things that you can implement to improve traffic to conversion rates:
1. Make your website responsive.
It is 2015, smart phones are all the rage, so make sure your website allows for a pleasant mobile experience, because if not, you are shooting yourself in the foot.
2. Choose a nice simple design vs a complex website.
About 10 years ago, website trends were very lavish; lots of animation and flash designs. However, today, website designing has done a full circle with clean and simple flat designs back in style. Today's website visitors go for a nice, clean layout.
3. Keep your website navigation simple.
When people get to your website they should find what they need to find within 2-3 seconds. If it takes longer, than they will become frustrated and find another website. Plain and simple.
4. Don’t make it difficult for someone to contact you. Phone numbers are great, however, many customer now, would rather contact a company through its website, through an email or contact form, especially since it could be a simple inquiry. So make it happen with a simple contact form or email address.