Blog June 2 2016 - How to Succeed at getting prospects email addresses
Many marketers still fee the best way to market your business is through email marketing. However, what are the best techniques in getting someone's email address? Here are a couple of options to consider that will give you a good chance at getting their email address:
1. Offer them a reason to give it to you (value in return):
In the internet marketing game, dangling carrots or items that entice a reader to give you their email address starts with knowing where you are looking to gather this information, and then offering them reason to give it to you. For example, if you have a fitness blog, have a catchy title such as "Are you not losing weight?" Then have an opt where an email address entered will give them access to "Get a free eBook showing how to lose 30 pounds in 1 month". Losing 30 pounds in a month is something anyone would sign up for, so make sure the information they receive is useful and resourceful and not misleading, which leads to the next way:
2. Make sure the information provided is of value!
Once you have put together that "freebie" eBook, the key is making sure the freebie is valuable. For example, if your blog is about fitness, explaining that the eBook offers 30 days of dieting tips with access to the top trainers in the area, along with a workout plan. This is a great tool to sell then having an eBook with to valuable information.
So getting something from someone require you giving something to someone, in this give and take game, make sure you end up on top by trying these points and seeing how it goes.