Blog April 1 2015 - What We Know About Google’s Mobile Update
A lot of talk has been made of the latest algorithm update coming from Google regarding Mobile friendly websites
1. What is this mobile update all about?
Back in February of this year, Google announced they would start including mobile-friendliness as part of their ranking algorithm.
2. When will the update happen?
Google announced, which is rare, that the algorithm update will begin on or around April 21st. This could actually take days or weeks.
3. Will this affect my desktop rankings?
We do not think so, as mobile-friendliness will only impact the mobile rankings. Important to note, because this suggests that desktop and mobile rankings will now be treated differently. So a website that ranks 1st as a desktop search, may not be 1st as a mobile site, moving forward.
4. Is this a boost or a demotion?
Too early to tell, stay tuned for more updates as the Mobile Update get closer to the actualy date.